Japanese Dress Rental Business Helps Men Feel Like Princesses

Mary Mariee is a Japanese company that rents out women’s formal wear. But they’ve recently tapped into a rather new market – men who want to be princesses for a day. For only about $600, the company offers men a chance to dress up and be photographed in elegant wedding attire or ball gowns of their choice. The special package is in so much demand that the shop has dressed over 100 men so far.
The shop, located in Chubu, central Japan, boasts of an extensive collection of women’s outfits – ranging from kimonos to white wedding gowns. At first, they ran a special package for women who wanted fancy photographs of themselves. But soon, they started to receive several enquiries from men as well. The response was so overwhelming that they decided to create an exclusive package for men. “We concluded that men want to feel like princesses too,” said store manager Hitomi Iseki.